Latest articles
Follow Us
At DataTheta, we help CPG and retail businesses transform fragmented sales, customer, supply chain, and market data into real-time, actionable insights that drive growth. From demand forecasting and price optimization to customer behavior analysis, our AI-powered analytics solutions enable you to reduce stockouts, improve margins, enhance personalization, and accelerate product performance across every channel. Whether you’re a retailer, manufacturer, distributor, or D2C brand, DataTheta empowers you to make smarter, data-driven decisions that improve efficiency, boost profitability, and strengthen customer loyalty.
DataTheta brings deep industry knowledge, advanced analytics capabilities, and AI-powered demand forecasting to help CPG and retail brands optimize pricing, improve promotions, reduce stockouts, and enhance supply chain visibility. With unified data platforms and real-time insights, we empower brands to understand changing consumer behavior, improve profitability, accelerate market growth.
1. Data Audit & Consumer Insights Discovery
We begin by assessing your sales, customer, supply chain, and retail data to identify key consumer behavior patterns, demand drivers, profitability gaps.
2. Data Integration & Market Intelligence Warehouse
We consolidate internal ERP, CRM, POS, retailer, and external market data into a unified, analytics-ready architecture for real-time visibility.
3. Predictive & Demand Forecasting Models
Using AI and machine learning, we build models for demand forecasting, pricing optimization, product mix planning, consumer sentiment analysis.
4. Retail Performance Dashboards & CPG KPI Automation
We design role-based dashboards that track sales performance, SKU profitability, supply chain bottlenecks, promotion ROI across channels.
5. Optimization & Growth Enablement
We continuously optimize analytics models and provide actionable insights to improve sell-through, reduce stockouts, enhance product targeting, and increase revenue growth.
